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Why we selected the Watch Factory


Over the last 5 years we have had several different office locations ranging from Starbucks and a friend’s basement, five years ago, to our current location at the Watch Factory in Waltham, MA. Location seems like an old idea when you consider that so many businesses are either run from anywhere. It has become part of our modern office experience not to have an office. All you really need is a wireless connection and a steaming cup of Joe, right? Initially we thought the same thing but there are some aspects of our business that do still rely on having a physical location. We still meet face-to-face with our clients on a daily basis. We still collaborate closely with each other and we still love the silliness and humor that can only happen in a shared space. Those things are constantly battling the desire to avoid traffic and the usual tedium of commuting.

So when we had outgrown our last office we decided to do something a little special. We wanted to find something that wasn’t just a shared space but something that would actually make you want to make the commute into the office. Our realtor took us to a few places but nothing had the spirit we were looking for. Then one day as I was heading back from a client meeting I drove past the Watch Factory on the Charles River in Waltham. It’s a stunning building that dates back to the 1800’s. Typical of the architecture from that time, its red brick with tall towers at each corner. What’s unusual about this mill-type building is that it has thousands of huge windows, which let in enormous amounts of light for the intricate work of watch making. Back in the 1800’s workers relied on the sunlight to piece together the tiny watch pieces. Situated on a bend of the Charles River almost every window has an amazing view of the water and the uninterrupted tree-line on the opposite side.

We’ve been here in the Watch Factory for about 8 weeks now and it seems to get better by the day. The trees are changing color and the finishing touches to the building are making that commute very worthwhile.

Not every business needs to be located in an office and not all teams are at their best sharing a single space, but it works for us. If you are in the Boston-metro area and would like to take a look for yourself, please drop in and say hi.

Waltham Watch Factory, Waltham, MA/Berkeley Investments

watch factory waltham

Waltham Watch Factory, Waltham, MA/Berkeley Investments

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

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