Design Strategy Experience

Design Strategy

From concept to launch, we’ll partner with your team to deliver full end-to-end website and digital product design. Together we’ll create a strategy to ensure it’s built the right way the first time.

Design Systems & Libraries

Ensure consistency throughout your entire website or application with design systems.

Design Systems are essentially a library or collection of design treatments for UI elements such as typography, color treatments, layout systems, form elements, and more. A good design system can function as a single source of truth for how to treat any given element in your product and ensures consistency throughout various features or pages.

These systems are also a great way to improve collaboration between your Design and Development teams, and can also increase speed and efficiency of both design and development efforts.

Design Systems are for teams that:

  • Have encountered challenges with the consistency UI elements throughout a product
  • Need to improve communication and standards between design and development
  • Want to easily reference a single source of truth for design patterns
  • Need to increase speed and efficiency of design or development

See an example of a Design System Library we built for Titleist

UI Kit Example of typographic styles
UI Kit example of standard colors and hex codes
UI Kit icon library example
UI Kit example of form elements
UI Kit example of event list with buttons

User Experience Mapping

Verify, implement, and maintain a holistic representation of your UX system. Experience mapping is a critical part of the strategy and design process that involves capturing, communicating, and visually displaying how users interact with a product, service, or website over time.

The experience map allows us to identify important interaction points and is one of the most effective ways to highlight user insights and improvement opportunities within any type of project.

Titleist user journey map

User Research & Persona Development

Synthesize user behavior to better address customer needs through design.

We observe and interview your customers to help you gain empathy and determine what can be done to make their lives better. We work with you to understand common behaviors, examine processes, uncover pain points, and more. This offering helps your team rapidly collect user information, analyze the results (both qualitative and quantitative), and discover critical insights as inputs to product and message development.

Why might I need this?

Synthesize user behavior to better address customer needs through design.

We observe and interview your customers to help you gain empathy and determine what can be done to make their lives better. We work with you to understand common behaviors, examine processes, uncover pain points, and more. This offering helps your team rapidly collect user information, analyze the results (both qualitative and quantitative), and discover critical insights as inputs to product and message development.

Typically this process will result in recorded and transcribed interviews and a report of key takeaways and implications or opportunities for your product.

What is the output?

User Research & Persona Development is crucial for:

  • Understanding who your users are and what their challenges are
  • Distilling patterns and attributes of user groups
  • Getting back in touch with you customers and uncovering new learnings and insights from them

We also specialize in User & Usability Testing. Once we’ve worked with your team to design a prototype, we’ll want to ensure users find it easy and intuitive to use. This process provides valuable insights and allows us to quickly iterate and improve on the design.

Mike Ford, CEO of Skydeo

I had a high level of confidence working with Fresh Tilled Soil that whatever work we asked of them would come back refined, well thought out and simplified. They delivered and exceeded my expectations.

Mike Ford
Found & CEO of Skydeo

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