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Using Your Company Blog to Attract More Leads


While blogging has become an extremely popular trend, in both the personal and business community, many still don’t realize the importance of having a company blog. Company blogs can attract thousands of viewers through search engines and social media websites and lead them back to your main company website. Blogs are also a great way to build the brand of your organization.

One of the most beneficial reasons for starting a company blog is that it can alert potential clients of new products that you may be offering, and, can be an extremely useful tool in generating leads for your organization. Doing this however, is easier said than done, so here a few tips on how to use your company blog to effectively generate leads.

Think Quality Not Quantity: While it seems to make sense that the more content you publish on your blog will generate more leads, the opposite seems to be true. Too much content will overwhelm your viewers, and will end up deterring them from following through. The most important thing about a blog is to generate readers, so focus on well-written, interesting posts that keep the reader in mind. More readers mean more potential leads, so by focusing on quality, rather than quantity, you will see an increase of leads in no time.

Entice Readers with Persuasive Offers:
Once you have gained a following of readers, it is important to use offers to entice people with something in exchange for their contact information. This is so that viewers can get to know your organization better, and in time, become a potential lead. Instead of just having one offer to entice readers, it is recommended that you tie your offer to the content of a specific blog post.

Grab the Viewer’s Attention:
After you’ve come up with a smart idea for an offer, the final “step” is to inform the viewers about the offer through a Call to Action. This is what the reader will physically click on to receive the offer, and acts as a substitute sales pitch. It’s extremely important that this link is able to grab viewer’s attentions, so feel free to play around with sizes, fonts and colors to create the most visually attractive link. It’s also important to think about where the link will go on your blog, so make sure to experiment with different placements.

Keep these tips in mind, and you’ll be on your way to gaining more leads in no time. Have fun!

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

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