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Two Platforms, One Design: Tablet-Inspired User Interfaces


Amazon is currently testing an updated design with the stated objective of making the user interface more tablet-friendly.  The design changes are subtle, and mostly identifiable in terms of what’s not there (no more blue navigation bar.)  Take a closer look below (new kindle page design up top, and the old design below.)

The majority of users share the same sentiment about these updates: Amazon has been long overdue for some changes to improve their hectic user interface. You’ll notice the only really apparent changes are in the top navigation area, which has been simplified and de-cluttered (yup I just made up that word.) The new design isn’t just tablet-friendly, it’s an overall improvement for the user interface, regardless of the device it’s accessed on.

What has Amazon done here that we can takeaway? Updated navigation, and using fewer links and elements on the page, in result highlighting the more important ones that remain– like the shopping cart.

Now here’s the recently updated JetBlue site design, which they’ve pitched to users as being more personalized and easier to use– so in all, they’re describing a better user experience.

Notice the bigger and fewer site elements, with more space around them….same types of changes as were made to Amazon’s interface, except much more dramatic here.  The bright and bigger CTA buttons would work well with a touch screen, and even the fields in the sign in box seem comfortably enlarged.  The use of white space kind of makes you feel like the page is one integrated image, which is creating the illusion of a more expansive space…something you’d definitely want for any mobile design.

JetBlue’s stated intention for the new design wasn’t to make the site more tablet-friendly, but more user friendly.  They managed to create a design that does both: a nice UX for desktop and tablet users– 2 birds, 1 stone.

It seems like more and more tablet-inspired designs are popping up on the web as means of providing a better user experience. Is mobile-first design in our future, or is this just a design trend, an upshot of our freakish obsession with tablets? Hmm.


Author Alex Stetson

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