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What’s the “Why” in your business?


Every business needs a big reason to exist. I’m not talking about being the lowest cost provider or the most convenient brand, I’m talking about a reason to exist. Something that you can get passionate about. Passion drives people to do great things and deliver a much higher level of service or product. Why do you exist? Is it just to make widgets?

For us it’s about making entrepreneurial dreams come true. Through our web design services we can take a simple idea and turn it into a business. So instead of just seeing our business as a place that produces pixels we see ourselves as enablers of entrepreneurial dreams. We can change the world by giving entrepreneurs the ability to reach their dreams.

What does your business do? Why is it something you should be passionate about? How are you changing the world?

We do that by creating their websites, marketing those websites and the spreading the stories behind those websites. Our business allows us to influence those entrepreneurs in a profoundly positive way. We can turn their ideas into reality and that has the power to change their lives. Changing their lives obviously affects the people that they work with and in some cases will affect millions and millions of other people.

Can you think of a way to make the "why" of your business more a part of the day to day communication of your business?

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

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