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Ten steps on how a web designer can optimize a new website for SEO

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As a web designer you can follow these 10 steps to help a new website with SEO rankings.

Step 1 – Name your web pages with a recognizable filename rather than a jumble of letters. Your filename will be come part of your URL. The file name should be no more than 32 characters including the “.html”.
Good example: http://www.rentingyourhome.com/pricing.cfm
Poor example: http://www.rentingyourhome.com/prcng.cfm

Step 2 – Optimize your title tags with the below naming convention
Page name | Company or organization name
Example: Admissions | Center for Digital Imaging Arts at Boston University

Step 3 – Name all images in the image tag with the “alt” attribute and the “Title “attribute.
Example: <img src="images/rapid-prototyping.jpg” alt="rapid protyping button" title=”rapid web protyping ” />

Step 4 – Fill out Meta tag description-
Example: <meta name="description" content="Fresh Tilled Soil is web design and online marketing firm providing business consulting, user interface design, website design and search marketing services." />

Step 5 – Fill out  Meta tag keywords
Example: <meta name="keywords" content="boston web design, boston user interface design, boston web application and experience designers, boston search engine marketing, boston search engine optimization, boston social media marketing" />

Step 6 – Only use  <h1> tag per page
The h1 tag should be  the heading or topic of the entire page. Having more than one <h1> is considered an error by SEO grading websites. Although it’s not invalid code, it is not the best structure to follow. 

Step 7 – Add locations to the footer of your page. You may want to do this with a js “show/hide” to keep your footer design clean
Example: Boston, Cambridge, Somerville, Medford, Malden, Newton, Brighton, Quincy, Watertown, Arlington, Belmont, Dorchester, Lexington, Everett, Chelsea, Saugus.

Step 8 – Register your web domain for a long period of time. 1 Year Plus.
Google and other search engines like to see that there is stability with a website and that it is not a temporary spam site.

Step 9 – Add a WordPress blog to your website.
wordpress.org  Updating the blog on a daily/weekly alerts the web crawlers to visit your site as you have new content.

Step 10 – Add your URL to Google
www.google.com/addurl

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

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