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Successful Product Design, pt. 2: Branding with Paula Scher of Pentagram

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This week on the show we are humbled to sit down with, pillar of the design community, Paula Scher, Partner at Pentagram. We continue our series on designing a successful product with a conversation about the importance of branding. Paula has, in some way, affected all our careers and we’re thrilled to have the opportunity to sit down with her for this show.

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Author Tim Wright

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