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Study: Facebook gets older while Twitter gets younger


The latest Pew Report on Internet usage has suggested some interesting tends in the age of users. It appears from the data, although somewhat vaguely, that Facebook is becoming more popular with the older audience while Twitter adoption amongst younger web users is increasing dramatically.

Under the heading, “younger internet users,” Pew’s document inconclusively addresses the whole age issue over Twitter users by reporting that users between the ages of 18 to 44 report rapid uptake of Twitter over the last nine months, whereas internet users ages 45 and older report slower adoption rates. For example, 37% of internet users age 18-24 use Twitter or “another service,” up from 19% in December 2008. Let’s be real here, the 18-44 demographic doesn’t adequately define “younger internet users.” The report also indicated that Facebook users may be graying a bit. The median age of a Twitter user is 31, whereas the media age for Facebook, now 33, up from 26 in May 2008.

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

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