Post #1 of "SEO: Back to the Basics and Beyond…"
I’ve learned that it’s always important to understand the basics before you jump full force into something you don’t really know how to do. (I know from experience…after a brush with death trying to learn how to swim as a small child). I’ve realized that many of my posts are geared toward readers who already have a fundamental knowledge and understanding of search marketing, but what about all of you who are “beginners”, trying to wrap your head around this crazy little SEO idea? Well, you are in luck. I’ve decided to start a series of posts that will build off each other. We will start with the basics of SEO and build up from there. Sound good?
The first question that always arises is, what exactly is search engine optimization (commonly referred to as SEO)? In its simplest form, SEO is improving the amount of quality traffic your website gets from search engines through search results. (That’s all you need to know right now…remember, we are learning the basics. As time goes on we will continue to add to this definition).
Ok, so you have your website. Now you have to get traffic to that website using SEO, what are your first steps…
1) Outline a strategy: This is really a compilation of all the items listed below, but you need a clear SEO strategy. This means addressing a variety of questions concerning who your target audience is, what’s your budget, goals, establishing an SEO team and committing to the process.
2) Find your target audience: Who are you trying to reach? What are the best ways of doing this? Identifying your audience will give you a clearer picture of the SEO strategies you need to implement to be successful.
3) Establish a budget for the project: How much money do you have to spend and how much SEO needs to be done to help improve site traffic? Your budget has to be realistic in generate results. One hour of SEO per month probably isn’t going to have any added benefit. The more traffic you want to your site, the more SEO you will have to do.
4) Set measurable goals: The keyword here is “measurable.” Yes, we all want to improve website traffic, but by how much? 1,000 new visitors per month, 2,000…? Setting a clear, measurable goal will help you determine if the strategies you have chosen are effective.
5) Establish an SEO team: Put together a team of individuals who are committed to constantly learning new strategies, so they can continue to re-evaluate your existing strategies and adjust your SEO campaign as needed.
6) Learn: In order to be good or even great at SEO you have to commit to the fact that it’s a constant learning process. Every day I am learning something new. You have to remember to keep up with industry news and adjust your strategies to meet the new industry demands.
Ok, so you have a couple of beginning steps. Hopefully this will give you a little better understand of what SEO is and how to get started. Now that we understand the basics we will start to build on this and in my next post we will address “keywords” and how to use them to build a strong SEO campaign.
More to come…