Some individuals may think of SEO as spam and I’m not talking about the Spam you find in a can. Although in this situation I would rather eat spam in a can than be called an online spammer. However this is simply not the case… unless of course you hire a black-hat SEO. By definition online spam encompasses individuals who find shortcuts that “trick” the search engines into ranking webpages higher than the competition, without necessarily following best practices. In the short run this may be a successful strategy, but over time will not sustain the test of time. Make sure if you are hiring an SEO firm, they are not taking shortcuts when it comes to your SEO or practicing black-hat SEO tactics that will have negative implications on your website. If SEO is considered spam than any message offered by any organization to their customers or the general population should be considered spam.
If you are starting an SEO effort always look for changes you can make onsite. Setting up your website internally is the first and most beneficial thing you can do. Think of it like this: If you were building a home would you start building your new home on a cracked or unsteady foundation? probably not. Any successful SEO strategy starts at the foundation or on-site and builds upon the successful block that have been created. This means creating an optimized URL structure, title/description tags, internal links, setting up 301 redirects, RSS feeds and blogs.
Once your onsite SEO efforts are fixed and complete it’s time to work on offsite SEO. This means building external links and content to your site. Today offsite SEO strategies are not about spamming the end users, but providing offsite content that offers dynamic and relevant content to these individuals. This can be done through article submissions, social bookmarking, comment link building and a variety of other online mediums.
Making certain that you are following the best practices of SEO will ensure that you are not spamming your audience with irrelevant or useless content. Although to some extent SEO is a numbers game, it’s also about a content game. Creating relevant and quality content links to your site will maintain their sustainability and popularity over time.