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What’s Your Cookbook?


This is the question Jason Fried of 37Signals asked at the recent SEED Conference held in a very cold Chicago. The point is to ask yourself what manifesto or principles guide you. More importantly, how will your customers, partners and vendors know your story unless you publish it in some way. Publishing your ideas isn’t giving away your secrets. Chefs publish the recipes and people still pay top dollar to eat in their restaurants.

On Friday we are hosting an Advanced SEO Workshop. We wondered if giving away all our hard-won secrets would reduce the value of the search marketing services we offer. I think we’ll follow the way of the chef and share openly the recipes and ingredients that have made our clients successful.

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

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