I’d like to appeal to marketing and sales people to be more involved in their website design and development.
There is no comparison to learning a new skill than actually doing it yourself. No amount of reading or listening can compare to the real thing. This is also fundamentally true of building and managing websites. The more you understand about the creation of the site the more you understand about the business it serves. If you’re sitting on the sidelines or throwing ideas over the fence don’t expect to get good results. Sales people need to be at the design meetings from the very beginning. Don’t leave the design and development of the website to the desk jockeys that know nothing about the front lines.
If you’re relying on your website to generate leads and interest in your product or service you owe it to yourself to be involved. Deeply involved. You can’t just leave the work to others and expect the end product to meet your needs. Working closely with your web design team will give you the opportunity to move the needle in the direction you want it to go. Share your ideas and you can make them into reality instead of just handing them off to somebody and hoping that something will happen.