Lately, I’ve been feeling bombarded by the constant email offers I receive from large retailers – enough to want to simply unsubscribe from all of them. However, when I started clicking through to remove myself from these lists, I saw something very smart and very effective – the option to remain on the list but to reduce the frequency of these promotions. I have to say, having the choice to go from receiving 2-3 items per week to once a month was enough to make me stay on each list now that I know I won’t be constantly nagged. Not to mention that chances are the monthly mailing retailers send out will have more attractive offers and will be better thought out than their weekly babble.
It’s nice to see that retailers are giving their customers choice and not straining relationships by cluttering in boxes with the same ads and promotions they sent out 3 days beforehand.