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Retailers Are Getting Smarter About Email


Lately, I’ve been feeling bombarded by the constant email offers I receive from large retailers – enough to want to simply  unsubscribe from all of them. However, when I started clicking through to remove myself from these lists, I saw something very smart and very effective – the option to remain on the list but to reduce the frequency of these promotions. I have to say, having the choice to go from receiving 2-3 items per week to once a month was enough to make me stay on each list now that I know I won’t be constantly nagged. Not to mention that chances are the monthly mailing retailers send out will have more attractive offers and will be better thought out than their weekly babble.

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It’s nice to see that retailers are giving their customers choice and not straining relationships by cluttering in boxes with the same ads and promotions they sent out 3 days beforehand.

Author Alex Fedorov

Alex is a strategic thinker with a gift for information architecture, known for his ability to wireframe complex workflows and multiple states of applications at the speed of light. He is passionate about clean, data-driven design.

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