Better planning translates to better products
Roadmapping is the promise we make to solving clients problems. For this reason alone they are a critical part of our overall process and woven into every one of our projects.
The ideal product roadmap is a commitment to solving a problem. Unfortunately, product roadmaps have become the dumping grounds of product management. Too often they are just a collection of dates and features. Creating and maintaining a product roadmap helps teams build the right product for their target audience by focusing on value creation for the customer. It helps uncover user needs, appropriately solve for those needs, prioritize what to build and when, and maintain an intimate link between product direction and business objectives. The roadmap is not only a powerful tool for product prioritization and planning, but also an essential component for capturing collective buy-in and keeping stakeholders in the loop.
The output is a roadmap of themes with proposed features connected to user types, business objectives, and urgency to build.