A red chair against a blackboard

Consistent results and on-time delivery are never a coincidence.


The experience of 700+ projects allows us to guarantee on-time and on-budget delivery.

Our Process

The duration of each phase in our process will be tailored to your individual project needs.

Engage

During the Engage phase, we'll ask a lot of questions, do a lot of listening and ultimately learn about your business. We need to understand your hopes, fears, and vision for your product so we can co-create the best outcomes for you. As a team we'll collaborate on scope, project cadence, and any deliverables you'll need for success.

  • Common Activities & Deliverables in this Phase *

    Identifying the project team

    Scoping your project

    Executing the contract

    * Depending on the project we might do all or only some of these things. This list is not an indication of what's best for your unique project.

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Explore

The Explore phase emphasizes collecting as much background information as possible by reviewing any relevant accounts, demos, and customer research. We'll fill in the gaps by conducting more research on your markets, users, and competitors.

  • Common Activities & Deliverables in this Phase *

    Initial product roadmapping

    Design sprints

    Success definition

    Industry and competitive analyses

    * Depending on the project we might do all or only some of these things. This list is not an indication of what's best for your unique project.

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Define

Drawing on what we've learned in the Explore phase, we'll identify opportunities that will make the most impact on your business. This is where we'll discuss content you have or may need, technical requirements, and brand guidelines to consider during user experience and visual design activities to bring your project to life.

  • Common Activities & Deliverables in this Phase *

    Content strategy

    Interaction model

    Design system assets and documentation

    * Depending on the project we might do all or only some of these things. This list is not an indication of what's best for your unique project.

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Solve

Using the knowledge we gathered in the Define phase, we'll start challenging hypotheses, creating solutions, and testing them with your target users.

  • Common Activities & Deliverables in this Phase *

    Wireframing

    Prototyping

    User Testing strategy

    * Depending on the project we might do all or only some of these things. This list is not an indication of what's best for your unique project.

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Refine

We take solutions from the Solve phase and continue to incorporate feedback from your team and user testing. We'll collaborate to make final decisions on UI elements, fine-tune UX, and perform QA to ensure the final outputs achieve your needs and your users' needs.

  • Common Activities & Deliverables in this Phase *

    Visual design

    Final coded deliverable(s)

    Quality Assurance (QA)

    * Depending on the project we might do all or only some of these things. This list is not an indication of what's best for your unique project.

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Deliver

We'll tie up any loose ends and hand over deliverables during the Deliver phase. You'll give us the final sign off that you have everything you need after deliverable reviews. We understand our clients work with a number of code frameworks with different nuances. We'll make sure to include instructions on how to implement HTML, CSS, and JS into your existing framework.

  • Common Activities & Deliverables in this Phase *

    Documentation

    Maps (empathy, experience, journey, and content maps)

    Development deliverables

    * Depending on the project we might do all or only some of these things. This list is not an indication of what's best for your unique project.

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Support

Implementation can be a hectic time. We understand you need all hands on deck to get your product or website live. We'll be here to help you in any way we can from implementation and beyond. From ongoing QA to checking progress on achieving your KPIs, we want to see you succeed. We'll be in touch from time to time to get feedback about working with us and how we can help with your next product challenge.

  • Common Activities & Deliverables in this Phase *

    Implementation support

    Engagement assessments

    Quarterly check-in meetings

    * Depending on the project we might do all or only some of these things. This list is not an indication of what's best for your unique project.

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Alex Fedorov working on a product roadmap

Product and website expertise


Learn how we apply this process to product and web design to achieve results for your business.

Learn More

Recent projects Work

Check out the results of some of our recent client engagements.

Resources Digital product toolkit

Check out this series with tips and tricks on the digital products we use to keep projects running smoothly.