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CEO’s need a design education


Bob Sutton, the author of The No Asshole Rule has been suggesting that CEO’s should be the considering a Masters in Fine Arts and not just an MBA. With design being the big differentiator these days that’s hardly surprising.  Sutton says, "The program claims that the human-centered, prototype-driven process of design advances managers’ ability to:

  • Develop deep consumer insights: design’s field observations and ethnographic methods will take managers beyond the limitations of traditional market research
  • Reduce risk and accelerate learning through rapid prototyping
  • Drive towards innovation, not just incremental growth
  • Empower your employees to be innovative: Design thinking can help transform your organizational structure and internal processes towards a more innovative stance

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

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