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Increasing SEM & SEO Effectiveness through Social Marketing


My friends, the internet is changing and this means that we have to tweak our SEM and SEO strategies to accommodate these changing times. Of course it’s key to continue to follow the standard “tricks of the trade” if you will, but you need to continue to look for new and effective tools to add to your arsenal. It’s really not that hard and you don’t need to re-invent the wheel to do it.

There are a lot of social websites popping up left and right and these sites are gaining some serious momentum, so you know what that means?…time to jump on the social soul train and ride it. Why?…because if you don’t you are not going to be able to distinguish yourself from the rest of your competition…and who wants to be just like everyone else? (Caution: That was a rhetorical question and answering out loud may expose the truth). It’s time for us to use these social platforms to help optimize and drive more organic traffic to our client’s websites.

Of course, some SEO strategies may be more effective than others, but mixing old strategies with the new can only increase your chances for success. It’s time to take a chance and see just how effective some of these new strategies can be. I’ve outlined one of the new strategies that I particularly like below in comparison to an older strategy.

Now don’t get me wrong, just because this is an older strategy doesn’t mean it’s any less effective. Social bookmarking is a great way to build some significant links back to a particular website. Many of the social bookmarking websites allow us to upload title, URL, description and keyword tags that link back to whatever website we are trying to promote. The key it to get users to find you bookmark, click on the link and move traffic to your website. Again it’s a great strategy (and one I use a lot), but everyone’s doing it.

New Way #1:

In addition to creating a social bookmark (as mentioned above), why not upload some relevant photos to your favorite public photo sharing website and link those images back (using a URL) to whatever site you are trying to promote. People are really starting to gain interest in these types of sites. I was just on Flickr the other day and what I thought was going to be a quick stop to look at a couple of pictures turned to in an hour and a half charade. ..It’s really addicting! People are constantly searching for images on Flickr and what better way for them to happen upon your picture, click on your link and are directed to your website…BADA BOOM BADA BING…you might just have gained yourself a new lead or client!

Step out of your comfort zone and give the new strategy a try. I’m sure you will be pleasantly surprised.

Author Tim Lupo

Tim has expertly managed over 40 projects with his fastidious attention to detail, inherent compassion, and unlimited energy. Tim holds an MBA in global business leadership and brings his entrepreneurial spirit to every project.

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