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The Importance of Design: A Social Venture Story

Author Magazine has been running a 2-part story entitled Diary of a Social Venture Start-Up. The first of the episodes talks about the importance of design and the second about the importance of research.

The Takeaway: Design and branding matter. Regardless of its mission, your organization is also a brand, and while style might not be more important than substance, it certainly cannot be ignored.

So here’s my question: What captures your attention? Have you been intrigued by any innovative methods of fund raising or are pledge drives and bike-a-thons still the gold standard of good? Who’s doing a great job of getting the word out?

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

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