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The 5 year overnight PageRank success

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This month our website achieved a 7/10 Google PageRank. That’s a ranking generally reserved for major media companies, Fortune 500 companies and A-list blogger, none of which describe Fresh Tilled Soil. So how does a small web design studio achieve a high PageRank? The answer is patience.

We have been very patient with our site’s performance. Although the domain has been registered for 5 years we’ve avoided the tempation to actively build links to the site. So what did we do? We methodically wrote articles and blog postings that filled the site with relevent information. That’s it, no secret sauce. Sure we made a bunch of on-site updates through the years like improving title tags, adding a permanent redirect and adding no-follows to the outgoing links, but nothing mind bendingly difficult.

The tough thing it to try and convince your clients to be patient for these kinds of results. Unfortuantely for SEO clients there is not magic light switch to make it all happen instantly. The best strategy is patience, and that’s very rare.

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Update: Since posting this blog a very interesting thing has happened. If you Goggle the term "pagerank success" you will see this blog posting at either number one or two (depending on your geographic location) on the search results page. This is evidence that a relevant blog posting with a good title and considered URL can achieve something close to overnight success in terms of rankings.

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

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