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How to Avoid Blog Overload: The Basics

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As defined:

blog [blog]
A weblog.
intr.v. blogged, blog-ging, blogs
to write entries in, add material to, or maintain a weblog.

overload [v. oh-ver-lohd; n. oh-ver-lohd]
(used with object)
to load to excess; overburden: Don’t overload the raft, or it will sink.
n.
an excessive load.

Be careful, combining the two words mentioned above can be an extremely unhealthy combination, especially for someone trying to launch their own blog. If you are someone developing your own blog, you will more than likely find yourself hunched over your computer, dishing obscenities into the air, on your sixth double shot espresso from Starbucks, wondering why you ever thought blogging would be a good or even fun idea. Sounds pleasurable, right? Or you may be like many of our clients and hire an outside firm to create your blog, but once it’s done how will you populate the blog and keep the momentum going? Fear not my friends, a blog can be launched successfully and you can avoid “blog overload” as long as you are prepared with the proper tools. Anyone can create a blog, but only a few blogs come to full fruition and are truly successful at mastering the blog-o-sphere.

Launch [lawnch, lahnch] – to set going; initiate: to launch a scheme.
You should only launch your blog when it is complete. Sounds simple, but more often than not individuals rush to launch a blog before it’s entirely ready. Launching a complete blog means that the blog is working correctly and that all information is present. Forgetting to add a contact or about page may decrease your blogs overall success, or potential leads you receive from the blog. Take your time. Review the template, navigation and make sure every element of your blog is functioning properly before the big launch.

Topic [ top-ik] – a subject of conversation/discussion: to provide a topic for discussion.
You need to be able to choose a topic. Once you have done so, you need to stick with it. The most popular blogs are the ones that have one primary topic. Readers want the blogger to be their information resource. Discussing one topic makes navigation easier and gives the blog one distinctive voice. This helps you identify your primary audience, by allowing your audience to quickly and easily access the purpose of your blog.

Optimize [op-tuh-mahyz] – to make as effective, perfect, or useful as possible.
Optimizing your blog for the search engines is a crucial element. What good does your blog do if no one can find i? Some people may think that I’m listing this step to early, but I think not. Optimization has to be in the back of your mind right from the beginning. The structure of your URL’s, domain name and blog posts should all be strategic. Think about keyword you want to rank well for an incorporate these into several elements.

Speak [speek] – to make a statement in written or printed words.
Speak your mind. Offer up original content to your viewers. You need to supply your readers with unique and consistent content. If you have decided to blog on a daily or weekly basis, do so. This will keep everyone happy and help you maintain relevancy within the eyes of the search engines. Remember to be creative and lend your voice to all topics discussed. Try to reach out to your readers by responding to their comments or conducting polls. This will help your readers feel like they are apart of the process, as opposed to an outsider.

Opinion [uh-pin-yuh n] – a personal view, attitude, or appraisal.
Ok, your blog has been launched, you are adding quality content, but remember how important your opinion is. Don’t be afraid to say how you really feel. Remember this blog is based on your thoughts and opinion, not others. Of course don’t set out or make a substantial effort to disagree or provide your opinion on extremely controversial topics just because you want to start a riot. This strategy may end of backfiring. It’s all about creating content that’s a true representation of your thoughts and will help you differentiate yourself from your competition.

Social
[Soh-shuh l] – pertaining to, devoted to, or characterized by friendly companionship or relations.
Be social. This is a pretty simple strategy as long as you have good follow through. Use the web to your advantage. Sign up for Facebook and Twitter accounts. These can successful platforms for content distribution and the best part is they’re free. Social websites like these can be major driving forces of traffic to your site. You should envelop yourself within these sites, listen to your audience and offer valuable content to your readers. Don’t just spam people with content. These social mediums may even open the door up for conversations with other bloggers. If other bloggers like you then they will link to you. This in turn will help increase the popularity of your blog and increase your visibility online.

Analyze [an-l-ahyz] – to examine carefully and in detail so as to identify causes, key factors, possible results, etc.
Once your blog has been established it’s important to assess and analyze your traffic. Where are your visitors coming from, what blog posts are the most popular? It’s important to set-up accounts through google analytics and feedburner. These accounts will give you additional insight into the types of visitors your blog is receiving and how these visitor find your blog. Analyzing the statistic may give you additional insight into areas of opportunity or growth.

Feed – to furnish for consumption.
You need to “feed” the blog with tons of blog posts and information. A blog is like a monster, without the proper “nutrition” it cannot become the large beast it is meant to be. You need to supply it with content, content, content. Content is it’s energy source. Once you have established fans, they want to know what you think

Fame [feym] – widespread reputation, esp. of a favorable character; renown.
Like the old saying goes, “fame doesn’t happen over night.” This is again true for the blog world. It’s going to take time to build a fan-base and enough momentum for your blog to obtain and remain success. Over time you will begin to see increased traffic.

Now it’s time to take this advice and launch a blog that has one consistent topic, is optimized for the search engines, where you speak your mind, give your opinion, using the social media arena to build your fan base, analyzing your results and assessing new opportunities, while feeding your blog with ample content AND waiting for potential fame.

Wishing happy blogging to you all.

Author Tim Lupo

Tim has expertly managed over 40 projects with his fastidious attention to detail, inherent compassion, and unlimited energy. Tim holds an MBA in global business leadership and brings his entrepreneurial spirit to every project.

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