Over the past year we’ve been working with EnerNOC to continuously improve their presence online. Over the course of that year we’ve been focused on designing and developing improvements in an effort to increase conversions rates as well as the companies ROI. We’ve recently added a mini Get Started form to the call outs in the Solutions and Customers sections of the site. This allows people to begin the process of working with EnerNOC immediately upon researching each product and solution.
As we continue to work with EnerNOC there is a keen focus on improving all elements of the conversion process. Their public 2008 financial report seems to indicate that the work we are doing with them is heading in the right direction (this is not supported by data yet and is only suggestive):
Revenues for the second quarter of 2009 were $42.4 million, compared to $23.7 million for the same period in 2008, an increase of $18.7 million, or 79%.
Gross Profit/Gross Margin
Gross profit for the second quarter of 2009 was $18.1 million, compared to $8.9 million for the same period in 2008, an increase of $9.3 million, or 104%. Gross margin was 42.8% for the second quarter of 2009 compared to 37.5% for the same period in 2008.
Manageable Targeted Adwords Pages
Another addition to EnerNOC’s online sales arsenal we are currently working on is the addition of manageable Adwords campaign pages that target specific regions and products. These Adwords landing pages can be created, removed and managed using FullControl, the custom CMS powering the website. Using the CMS EnerNOCs’ Online Sales and Marketing team is able to create custom Adwords targeted pages, controlling the URL, meta-data, level 1 headings and content.