The Simplest, Fastest Path to Higher Returns From Your Search Engine Marketing Efforts
by Dave Pye and Richard Banfield, 2007
Like many of my peers my SEO/SEM inception began when I started a retail website. That first foray has long since gone the way of the Dodo, but I remember it fondly – as my resulting interest and education has kept me in cat food for the last 7 years. If you’re like the thousands, if not millions, of entrepreneurs getting your first website off the ground you’ll need to know what the gurus know. The good news for the cynics out there is that they don’t know much more than you. In fact everything you need to know to get top rankings is right here.