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Free-Form Style Forms Increase Conversion

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We just found an awesome post from www.LukeW.com about how redesigning forms to read like conversational paragraphs can boost conversions up to 40%:
http://www.lukew.com/ff/entry.asp?1007
Can’t wait to give it a try.

Author Alex Fedorov

Alex is a strategic thinker with a gift for information architecture, known for his ability to wireframe complex workflows and multiple states of applications at the speed of light. He is passionate about clean, data-driven design.

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