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What junk mail really costs

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Not that you need another reason to hate junk mail but if you’re a direct marketer then you’re part of the problem too. This shot from the Design Can Change site illustrates the crazy amount of useless junk mail we produce each year – and for what?

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

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