Just like a brand, the experience is what counts, not the strategy. If you’re a web designer you might have encountered strategy that doesn’t match up with the design goals. Strategy, and designing strategies, is a linear process. Experience is a non-linear process. Can you design a non-linear experience in a linear way? What if you let the customer experience define the strategy? Instead of spending the next 6 months creating a big strategy, launch with a good-enough product or service and create valuable experience. That way you can iterate and tweak on the move and let the experience design the strategy.
Author Richard Banfield
As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.