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Design Sprint Shorts: episode 7 – Who / Do

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Now that your team is aligned on the Goals and Anti-Goals or explored their Hopes and Fears for your Design Sprint, it’s time to move on to the Who/Do exercise. Before launching right into any problem solving work, it’s important to know the audience you are solving a problem for. Part of the Who/Do exercise is defining the kinds of tasks or activities that your audience completes. Learn how you can run the Who/Do exercise in this Design Sprint Short.

Watch this week’s Design Sprint Short:

Send us an email if you have any questions about our Design Sprint process or want to discuss whether your challenge would benefit from one.

See all the videos in the series

Author C. Todd Lombardo

C. Todd brings his vast experience in design, innovation, and strategic thinking to craft smart, impactful solutions that radically transform our clients’ business strategies.

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