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Design Sprint Shorts: episode 5 – Goals and Anti-Goals

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Going into a project, it’s important to understand what constitutes success. Everyone on the team will arrive with their own notions of what success looks like. In this exercise, you’ll define the objectives of the project you are working on so that all involved will understand the goals. This exercise helps define a project’s guard rails to determine which activities to include and which to not include in the Design Sprint.

Today’s Design Sprint Short is on goals and anti-goals. Goals include outcomes that you might want to achieve from the Design Sprint. While anti-goals, as the name implies, describe outcomes you do not want to achieve. It’s important not to try and list features or too many goals. Your team will go nuts trying to achieve them all!

Watch this week’s Design Sprint Short

Send us an email if you have any questions about our Design Sprint process or want to discuss whether your challenge would benefit from one.

See all the videos in the series

Author Heath Umbach

Heath is an avid cyclist and runner who brings athletic rigor to everything he touches. With over 15 years of experience building and marketing digital products, he has a deep passion for solving our clients’ greatest challenges.

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