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Design Sprint Shorts: episode 4 – Assumption Storming

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This week we’re going to cover the activity we call Assumption Storming. Yes, this is an alternative to the F-A-Q exercise from last week.

You’re probably thinking “is this brainstorming for assumptions?” and you’d be right. That’s exactly what it is. If a product (or a feature of a product) fails, most likely there was a wrong assumption made along the way. The key is to call out these faulty assumptions earlier rather than later in the process.

Remember an assumption is a statement of fact without evidence to support it. Don’t be worried about rushing this activity. You will be referencing these assumptions throughout the rest of the sprint so it’s important to take the time early on to get this right.

Watch this week’s Design Sprint Short

Send us an email if you have any questions about our Design Sprint process or want to discuss whether your challenge would benefit from one.

See all the videos in the series

Author Heath Umbach

Heath is an avid cyclist and runner who brings athletic rigor to everything he touches. With over 15 years of experience building and marketing digital products, he has a deep passion for solving our clients’ greatest challenges.

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