Now that you’ve built personas, it’s time to move on to the next activity: journey mapping. To create a journey map, you’ll flesh out the full end-to-end experience for each of your personas and identify pain points along their experience. This will help you prioritize which problem to solve in the rest of the Design Sprint. Learn how to build journey maps by watching the Design Sprint Short below.
Author Jill Starett
Jill’s attention to detail, inquisitive nature, and impressive tabletop strategy skills bring an incredible force to every project. With experience at organizations large and small, cultivating digital, mobile and early stage product innovation, Jill relishes the opportunity to go after big ideas and work through complexity to discover the highest impact solution every time.