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You can’t create what you want by focusing on what you don’t want


Most people have the desire to create something positive in their lives. Unfortunately we have a habit of describing what we want through the lens of what we don’t want. Whether it’s a personal goal or a business strategy we tend to use the antithesis of what we want to describe the objective.  For example, you might want to be more productive so you can have more time with your family so you say/write "I don’t want so many distractions". This statement resonates with the word distractions so that’s really all you think about each time you consider your goal. All goals should be stated in the positive. I’ve heard it said that Mother Theresa said that you can’t stop war by having an anti-war movement, but if you decide to have a peace rally she would gladly attend. Focus on what you want and not what you don’t want and you’ll be surprised by the results.

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

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