Fresh Ideas

Boston, MA – Today, Fresh Tilled Soil, one of the Northeast’s premier user-experience and digital design agencies, announced they have joined Boston digital product company, ADK Group. This move brings together two of the Northeast’s leading digital product companies, and deepens ADK’s…

What is the difference and when should I use them? Experience mapping has become a very popular approach to visualizing and aligning an organization around the experiences they are creating for their customers. A simple Google search will reveal several types of maps,…

Who should talk to users? The answer is EVERYONE should talk to users. That means designers, product managers, sales, marketing, and yes, engineers. Without user research, how will you know you are building products that people will want? But on small, cross-functional…

In their own words, clients tell us what they really want Disclaimer: For those of you who follow me here and have read my books, you’ll know I prefer to write from the perspective of a curious observer to the product space. Writing…

UX Fest is scarcely more than two weeks in the rear view, but the memories of what we learned and what we all shared are still fresh and top of mind. For one day and through thirteen speakers, we were inspired to…

Why more UX and design agencies need to get out of their fancy studios so they can deliver real value to their clients. The Problem With Diagnosis Consider the following scenario: A woman walks into her doctor’s office and sits down. The…