Fresh Ideas

Boston, MA – Today, Fresh Tilled Soil, one of the Northeast’s premier user-experience and digital design agencies, announced they have joined Boston digital product company, ADK Group. This move brings together two of the Northeast’s leading digital product companies, and deepens ADK’s…

What is User Interface Design? What does it entail? What does it mean? It’s not uncommon, even within product and design circles, to confuse or conflate the terms. They are different enough that we should define UI separately., What isn’t in question…

At Fresh Tilled Soil we continue to believe that accessibility is a large part of designing great user experiences. Back in 2014 we published an article outlining our accessibility stack, calling out tools we use to ensure we are building experiences that…

In honor of 2017 Global Accessibility Awareness Day (GAAD), we had a special guest in the studio to chat about all things accessibility. Marla Runyan is the Director of Digital Accessibility at Perkins School for the Blind and runs Perkins Access, consulting…

Global Accessibility Awareness Day (GAAD) is almost here! If you’re unfamiliar with the occasion, GAAD was created in 2012 to get more people talking and learning about creating accessible digital experiences for people with disabilities. The conversation spans across digital (websites, mobile…

Accessibility is an important and often forgotten element of building websites and digital products. While W3C’s Web Accessibility Initiative lays out specific standards to follow, it’s surprising how many of those steps are left out in websites and products we use everyday.…