Fresh Ideas

In their own words, clients tell us what they really want Disclaimer: For those of you who follow me here and have read my books, you’ll know I prefer to write from the perspective of a curious observer to the product space. Writing…

Why not “The Top 10 Reasons to Attend UX Fest”? Because I already wrote the top 3 reasons to attend, and I stand by that. But I needed to tell you more, so this was my excuse. Here are ten things that…

For many of us, navigating through a digital product is relatively straightforward once we’ve used it a few times. You have your utility navigation, a primary nav menu, sub-navigation if applicable, and the act of moving around the product by using its…

What are Jobs To Be Done, why are they important, and how do you use them? Done vs. Achieved Humans need to get stuff done. All day, and unfortunately, most nights, our brains auto-update a list of tasks, to-dos, needs, and wants. Good…

As with our Top Product Posts, we took a look back at all of our content related to design to see which were the most consumed topics, posts, and podcasts. Whether product design, web design, design thinking, or some of the tools…

Natasha Jen thinks that Design Thinking is bullshit. At her 99U conference talk she makes a case for why traditional Design Thinking isn’t as useful as we’ve been lead to believe. Unfortunately, Jen’s case is pretty thin. Her talk title is clickbait and her…