Fresh Ideas

For many of us, navigating through a digital product is relatively straightforward once we’ve used it a few times. You have your utility navigation, a primary nav menu, sub-navigation if applicable, and the act of moving around the product by using its…

What are Jobs To Be Done, why are they important, and how do you use them? Done vs. Achieved Humans need to get stuff done. All day, and unfortunately, most nights, our brains auto-update a list of tasks, to-dos, needs, and wants. Good…

As with our Top Product Posts, we took a look back at all of our content related to design to see which were the most consumed topics, posts, and podcasts. Whether product design, web design, design thinking, or some of the tools…

Natasha Jen thinks that Design Thinking is bullshit. At her 99U conference talk she makes a case for why traditional Design Thinking isn’t as useful as we’ve been lead to believe. Unfortunately, Jen’s case is pretty thin. Her talk title is clickbait and her…

Wait, what? I can hear the cries of “But our users spend more and more time using our product every month!” Or “Our product metrics are trending up significantly over time. We must be doing something right!?” Well, that depends on who…

A little over a month ago, we were invited to participate in General Assembly’s Inside the Minds of Brilliant Designers series. The idea of the series is to provide practical tips and insights from expert designers on how they’re solving problems through design.…