Boston, MA – Today, Fresh Tilled Soil, one of the Northeast’s premier user-experience and digital design agencies, announced they have joined Boston digital product company, ADK Group. This move brings together two of the Northeast’s leading digital product companies, and deepens ADK’s…
We've joined forces with ADK Group
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When and how to prototype a digital product [Infographic]
7 use cases for product teams Prototyping has become best practice for teams exploring and vetting new concepts. The team could be a startup with a potentially disruptive business model or an established enterprise investigating innovation opportunities or exploring a redesign, but…
How Clients Describe Their Product Problems
In their own words, clients tell us what they really want Disclaimer: For those of you who follow me here and have read my books, you’ll know I prefer to write from the perspective of a curious observer to the product space. Writing…
Ten Things That Make UX Fest Awesome
Why not “The Top 10 Reasons to Attend UX Fest”? Because I already wrote the top 3 reasons to attend, and I stand by that. But I needed to tell you more, so this was my excuse. Here are ten things that…
Me, Myself, and I: Managing Multiple Product Profiles
For many of us, navigating through a digital product is relatively straightforward once we’ve used it a few times. You have your utility navigation, a primary nav menu, sub-navigation if applicable, and the act of moving around the product by using its…
Designing Experiences People Need, Not Just What They Say They Want.
What are Jobs To Be Done, why are they important, and how do you use them? Done vs. Achieved Humans need to get stuff done. All day, and unfortunately, most nights, our brains auto-update a list of tasks, to-dos, needs, and wants. Good…