Who should talk to users? The answer is EVERYONE should talk to users. That means designers, product managers, sales, marketing, and yes, engineers. Without user research, how will you know you are building products that people will want? But on small, cross-functional…
The Dirt Podcast
Like any good story, the Fresh Tilled Soil name is a metaphor. A metaphor for nurturing the fertile creativity that’s inherent in all relationships. The Dirt is our podcast for nurturing discussions about design thinking, digital product strategy and design.
An Interview with GPS Sports Watch Pioneer Claudette Stevenson
Did you know that the $700M GPS sports watch business was started by a fifth grader who created a lawnmower out of a coffee can, a fan, and a crutch? Well, sort of. Claudette Stevenson was on the forefront of the GPS-enabled…
The Dirt: Overcoming Hiring Challenges on Your Product Team
What does Peter Drucker have to do with your product team hiring strategy? Turns out not much really, but in this episode of The Dirt we attempt to make that clumsy connection. Fresh Tilled Soil CEO Richard Banfield sits down with Heath Umbach…