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Fresh Ideas

Category: General

Origins of the Fresh Tilled Soil name

“So, Fresh Tilled Soil? Is that a landscaping company?” “You deliver mulch too?” “Interesting name, what’s that all about?” For over twelve years we’ve heard versions of these questions. Sometimes in jest, sometimes dead serious. That confusion is not something that will…

Building a Product Roadmap

Note: Several parts of the following section on roadmapping was given color and clarity after conversations with the authors of another O’Reilly book called Product Roadmapping: How To Prioritize Your Opportunities, Align Your Teams, and Deliver The Most Value to Your Customers…

All the materials you need to run a Design Sprint

Design sprint planning can get a bit messy. Buying the materials you need for the sprint should be the step you spend the least amount of brainpower on. To help you focus on aligning schedules, selecting the challenge you want to solve,…

How we prototype

We’re often asked about our process of prototyping and testing designs for web applications and digital products. In this brief video, we outline a very basic overview of the process we use to design screens and create clickable prototypes using InVision. We…

Signing off for 2016

2016 has been an invigorating year because of you and our entire community. We’re so fortunate to be surrounded by intelligent and inquisitive people who love to share new ideas. If we’ve seen you at one of our events, you’ve read our…

Titleist project recap: interview with Liz Valicenti

Acushnet Company is home to several international brands including Titleist and FootJoy. In the spring of 2015, we got a call from Liz Valicenti, Acushnet’s Director of Interactive Marketing. Liz was ready to tackle a fully responsive redesign of titleist.com. We sat…