Fresh Ideas

In our last few Design Sprint Shorts, you’ve identified your key personas and mapped their full experience and pain points along the way. Now, it’s time to map out all of the actions your customers don’t see. During this episode of Design Sprint…

Now that you’ve built personas, it’s time to move on to the next activity: journey mapping. To create a journey map, you’ll flesh out the full end-to-end experience for each of your personas and identify pain points along their experience. This will…

Building empathy maps, as we covered in the last Design Sprint Short, is a great activity for getting into the mindset of your customer. As an alternative to empathy maps, you could build out personas instead. Personas are better to use when…

In our last Design Sprint Short, we went over the Who/Do exercise to pinpoint the audience you want to solve a problem for, and what their current workflow is like. Now that you’ve determined your audience, it’s time to dive deeper into…

We’ve written a lot about Design Sprints in the past. Heck, we’ve run hundreds ourselves, and taught workshops to thousands over the years. When our friends over at XPLANE asked for our help creating a visualization for a Design Sprint, we jumped…

Now that your team is aligned on the Goals and Anti-Goals or explored their Hopes and Fears for your Design Sprint, it’s time to move on to the Who/Do exercise. Before launching right into any problem solving work, it’s important to know…