Fresh Ideas

A Design Sprint is a focused problem-solving framework for product teams to get answers quickly and effectively. It has become the go-to for timeboxed innovation sessions with an emphasis on collaborative ideation, solution sketching, prototype building, and user testing. The exercises embedded…

We say it in our workshops, we have a dedicated slide in our pitch deck, and we tell everyone who will listen: The biggest takeaway from a Design Sprint is (in)validation of your riskiest assumptions. Often at the end of a Design…

  We’ve written a lot about Design Sprints here at Fresh Tilled Soil. I’ve personally run well over one-hundred of them and taught thousands of students over the years. One aspect that’s critical to working through a Design Sprint is the mindset…

Dear [product/service/process], We have to talk… It’s not you, it’s me… Yes, this is a “Dear John” letter. But it’s not just any Dear John letter. A Dear John letter, also known as a breakup letter, is a great exercise to identify…

In our last few Design Sprint Shorts, you’ve identified your key personas and mapped their full experience and pain points along the way. Now, it’s time to map out all of the actions your customers don’t see. During this episode of Design Sprint…

Now that you’ve built personas, it’s time to move on to the next activity: journey mapping. To create a journey map, you’ll flesh out the full end-to-end experience for each of your personas and identify pain points along their experience. This will…