Fresh Ideas

  We’ve written a lot about Design Sprints here at Fresh Tilled Soil. I’ve personally run well over one-hundred of them and taught thousands of students over the years. One aspect that’s critical to working through a Design Sprint is the mindset…

Dear [product/service/process], We have to talk… It’s not you, it’s me… Yes, this is a “Dear John” letter. But it’s not just any Dear John letter. A Dear John letter, also known as a breakup letter, is a great exercise to identify…

In our last few Design Sprint Shorts, you’ve identified your key personas and mapped their full experience and pain points along the way. Now, it’s time to map out all of the actions your customers don’t see. During this episode of Design Sprint…

Now that you’ve built personas, it’s time to move on to the next activity: journey mapping. To create a journey map, you’ll flesh out the full end-to-end experience for each of your personas and identify pain points along their experience. This will…

Building empathy maps, as we covered in the last Design Sprint Short, is a great activity for getting into the mindset of your customer. As an alternative to empathy maps, you could build out personas instead. Personas are better to use when…

In our last Design Sprint Short, we went over the Who/Do exercise to pinpoint the audience you want to solve a problem for, and what their current workflow is like. Now that you’ve determined your audience, it’s time to dive deeper into…