Fresh Ideas

Have you ever taken a training course or read a book to learn a new skill? Of course you have. Hopefully the instructor/author was interesting, engaging, and you learned exactly what you set out to learn. And then something happened between learning…

What product management is and why it’s so relevant today . . . This post is an excerpt from Chapter 1of “Product Leadership” by Richard Banfield, Nate Walkingshaw, and Martin Eriksson. Read the full book on Safari. . . . As Marty Cagan, founding partner of Silicon…

Maximize your chances of making something people actually want This is Chapter 1 from “Design Sprint: A Practical Guidebook for Building Great Digital Products,” by Richard Banfield, C Todd Lombardo, and Trace Wax. Design Sprint was just recently named one of the 100 Best Product Design Books…

What is the difference and when should I use them? Experience mapping has become a very popular approach to visualizing and aligning an organization around the experiences they are creating for their customers. A simple Google search will reveal several types of maps,…

Do you challenge the details of every product or experience around you? Do you wonder who designed those things and see opportunities for improvement? Do you love designing and creating innovative products? Fresh Tilled Soil has designed over 700 digital products and…

The calendar stops for no one, and we are already busy working on new projects with our clients in 2018. But it’s always instructive to pause and take stock of all that happened in the prior year before the dust settles. We…