Back to Blog

Bust Out Your Microscope & Field Kit: It’s Go Botany Time


Just last week, we wrapped up design for a web application project we’ve been working on since early January: Go Botany.  Although it’s not live yet, the folks over at New England Wild Flower Society gave us permission to share a little about the project & some pages of the design with you.

When we were introduced to the Go Botany project, it wasn’t entirely brand new; our UI designer on the project, Emily, worked closely with the New England Wild Flower Society to  “re-skin” an application that already had a skeleton of back-end development in place.

The concept behind Go Botany was to design & build a web app that would help users identify plants in the New England area & serve the community as an educational resource. Go Botany features include a plant identifier tool, teaching tools for educators, an online community for plant-lovers to join forces or share findings, and it even integrates video across the site to assist users to learn & properly identify plants using the on-site tools.

In essence, Go Botany translates the data you’d find in a field guide book into a digital platform, making the format & delivery more interactive & accessible to users. The application was intended for a wide user base, from experienced Botanists to teachers to beginners; this meant that having a highly intuitive user interface design, one that anyone could easily use, was of utmost importance. To make doubly sure the design was super user-friendly, Go Botany took the first round of design & code & did lots of user testing, and then came back with feedback to make the phase 2 designs even more usable.

From the clean & simple aesthetic to the many instructional calls to action, the design does a great job of guiding you through the app to find what you’re looking for. The site navigation & interactive features work smoothly. The whole architecture’s really well done which is a huge accomplishment, especially considering the huge volume of information that’s in there. Go Botany made me feel like I was John Stevens Henslow (historical botany reference!) and I don’t know anything about plants, besides which ones I can eat. All jokes aside, Go Botany gives users the tools to understand & explore botany like a pro. Nuff said.

Select images from the Go Botany App:



Author Alex Stetson

More posts from this author

Sign up to receive updates from our blog

What we do Expertise

From concept to design, we'll partner with your team to deliver amazing product and website experiences.

Recent Projects Work

See the results of our most recent digital product and website engagements.