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BMW cloth car design


BMW have done it again. This time it’s with a car that changes it’s shape based on the driver’s whims. The car, which is built on a Z8 frame and covered in cloth, morphs in shape. This is clearly where car design is headed. Customizing your driving experience need not be limited to seat and steering adjustments. Great work.

From Wired Magazine: It’s stretched over an aluminum frame controlled by electric and hydraulic actuators that allow the owner to change the body shape. Want a big spoiler on the back? Wider fenders?  No problem. "The drastic reinterpretation of familiar functionality and structure means that drivers have a completely new experience when they handle their car," BMW says.

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

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