Product Hero is our bi-weekly series to highlight outstanding members of the product management community. These industry leaders share tips on processes, team building, how to be a better product manager, and who they are outside of their careers. This week our…
Fresh Ideas
Design Sprint Shorts: episode 8 – Empathy Mapping
In our last Design Sprint Short, we went over the Who/Do exercise to pinpoint the audience you want to solve a problem for, and what their current workflow is like. Now that you’ve determined your audience, it’s time to dive deeper into…
Design Sprints: Three Key Outcomes XPLANE’d
We’ve written a lot about Design Sprints in the past. Heck, we’ve run hundreds ourselves, and taught workshops to thousands over the years. When our friends over at XPLANE asked for our help creating a visualization for a Design Sprint, we jumped…
Successful Design Projects Can All Be Tracked To This Simple Truth
This week, Fresh Tilled Soil was named one of Boston’s Top Web Design Companies by the B2B research firm Clutch. This might not be surprising for a company that has delivered 700+ projects over 12 years. But there are some less obvious…
Product Hero: Ryan Frere and Jason Moens of Flywire
Product Hero is our bi-weekly series that highlights outstanding members of the product management community. These industry leaders share tips on processes, team building, how to be a better product manager, and who they are outside of their careers. This week our product…
Design Sprint Shorts: episode 7 – Who / Do
Now that your team is aligned on the Goals and Anti-Goals or explored their Hopes and Fears for your Design Sprint, it’s time to move on to the Who/Do exercise. Before launching right into any problem solving work, it’s important to know…