Fresh Ideas

This is the second in a four-part blog series on how to get started with redesigning your website. In this series, we’ll help you identify and navigate some of the key questions to answer before you push any pixels, write a line of…

In our last few Design Sprint Shorts, you’ve identified your key personas and mapped their full experience and pain points along the way. Now, it’s time to map out all of the actions your customers don’t see. During this episode of Design Sprint…

This is the first in a four-part blog series on how to get started with redesigning your website. In this series, we’ll help you identify and navigate some of the key questions to answer before you push any pixels, write a line…

Product Hero is our bi-weekly series to highlight outstanding members of the product management community. These industry leaders share tips on processes, team building, how to be a better product manager, and who they are outside of their careers. This week our…

Now that you’ve built personas, it’s time to move on to the next activity: journey mapping. To create a journey map, you’ll flesh out the full end-to-end experience for each of your personas and identify pain points along their experience. This will…

Building empathy maps, as we covered in the last Design Sprint Short, is a great activity for getting into the mindset of your customer. As an alternative to empathy maps, you could build out personas instead. Personas are better to use when…