7 use cases for product teams Prototyping has become best practice for teams exploring and vetting new concepts. The team could be a startup with a potentially disruptive business model or an established enterprise investigating innovation opportunities or exploring a redesign, but…
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The evolving role of product management
What product management is and why it’s so relevant today . . . This post is an excerpt from Chapter 1of “Product Leadership” by Richard Banfield, Nate Walkingshaw, and Martin Eriksson. Read the full book on Safari. . . . As Marty Cagan, founding partner of Silicon…
What is a Design Sprint?
Maximize your chances of making something people actually want This is Chapter 1 from “Design Sprint: A Practical Guidebook for Building Great Digital Products,” by Richard Banfield, C Todd Lombardo, and Trace Wax. Design Sprint was just recently named one of the 100 Best Product Design Books…
User Experience Maps vs. Service Blueprints
What is the difference and when should I use them? Experience mapping has become a very popular approach to visualizing and aligning an organization around the experiences they are creating for their customers. A simple Google search will reveal several types of maps,…
Webinar: Learn fast and reduce risk with Enterprise Design Sprints
Design Sprints were once thought to be the exclusive province of startups and small organizations, but that is simply not the case. To the contrary, we are seeing massive organizations, public enterprises and government agencies rack up successes using this time-boxed method to…
Better, Faster User Research Using AI and Machine Learning
Who should talk to users? The answer is EVERYONE should talk to users. That means designers, product managers, sales, marketing, and yes, engineers. Without user research, how will you know you are building products that people will want? But on small, cross-functional…