- You make promises you can keep. This is the original idea behind ‘under promise and over deliver’.
- You go out of your way to ask more than just design questions about your client’s project. Your client’s new web project has many facets and it’s your job as a designer to know what business, user experience, and customer-centric questions will impact the entire project.
- Your focus most of your attention on your existing clients because you know they are much more valuable than the elusive potential clients.
- You are not afraid to fire clients that are not profitable or are creating more stress than they are worth. Web design is a service business so there will always be stress and lots of expectation management but it doesn’t mean you have to suffer through pain and injury just to make a living.
- You don’t negotiate on price because you have already established your value and moved on from being just another commodity.
- You seek clients with vision and open minds. If all you are doing is acting as a vendor to execute a ready baked idea then you are no better than a sweat shop in an offshore place.
- You chose to work with the right decision makers in the client organization. Having the right people in the room is extremely valuable and efficient.
- Your team has a lot of respect for each other and for the client’s team. Everyone is equally considered and respected. The best ideas do not always come from the CEO of Creative Director.
Author Richard Banfield
As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.