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Our Favorite Business Books for Designers


We did a quick poll of our favorite business and design books. These are the books that have most influenced us.

Kristine Jubeck, our senior designer – "How to be a graphic designer without losing your soul" by Adrian Shaughnessy. Another favorite is "Stop Stealing and find out how type works" by Erik Spiekermann.

Phil Percuoco, our web product designer – "The Visual Display of Quantitative Information" by Edward Tufte

Brendan Pich, our social marketing guru – "Freakonomics" by Steven Levitt

Dan Allard, our business development head – "Small is the New Big" by Seth Godin

David Pye, our search marketing head – "The Tipping Point" by Malcolm Gladwell

Kevin Leary, our user interface designer – "Web ReDesign 2.0: Workflow that Works" by Kelly Goto and Emily Cotler

Richard Banfield, our chief – "Good to Great" by Jim Collins

What’s your favorite business or design book?

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

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