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Origins of the Fresh Tilled Soil name

“So, Fresh Tilled Soil? Is that a landscaping company?” “You deliver mulch too?” “Interesting name, what’s that all about?” For over twelve years we’ve heard versions of these questions. Sometimes in jest, sometimes dead serious. That confusion is not something that will…

Building a Product Roadmap

Note: Several parts of the following section on roadmapping was given color and clarity after conversations with the authors of another O’Reilly book called Product Roadmapping: How To Prioritize Your Opportunities, Align Your Teams, and Deliver The Most Value to Your Customers…