Fresh Ideas

What product management is and why it’s so relevant today . . . This post is an excerpt from Chapter 1of “Product Leadership” by Richard Banfield, Nate Walkingshaw, and Martin Eriksson. Read the full book on Safari. . . . As Marty Cagan, founding partner of Silicon…

Maximize your chances of making something people actually want This is Chapter 1 from “Design Sprint: A Practical Guidebook for Building Great Digital Products,” by Richard Banfield, C Todd Lombardo, and Trace Wax. Design Sprint was just recently named one of the 100 Best Product Design Books…

In their own words, clients tell us what they really want Disclaimer: For those of you who follow me here and have read my books, you’ll know I prefer to write from the perspective of a curious observer to the product space. Writing…

Why more UX and design agencies need to get out of their fancy studios so they can deliver real value to their clients. The Problem With Diagnosis Consider the following scenario: A woman walks into her doctor’s office and sits down. The…

A guidebook for product teams to prioritize work and deliver the best possible value to users. When we started writing about prioritization, and our team produced the best seller Product Roadmaps Relaunched, we already had an idea that prioritization was on people’s…

What are Jobs To Be Done, why are they important, and how do you use them? Done vs. Achieved Humans need to get stuff done. All day, and unfortunately, most nights, our brains auto-update a list of tasks, to-dos, needs, and wants. Good…