A guidebook for product teams to prioritize work and deliver the best possible value to users. When we started writing about prioritization, and our team produced the best seller Product Roadmaps Relaunched, we already had an idea that prioritization was on people’s…
Fresh Ideas
Author: Richard Banfield
Designing Experiences People Need, Not Just What They Say They Want.
What are Jobs To Be Done, why are they important, and how do you use them? Done vs. Achieved Humans need to get stuff done. All day, and unfortunately, most nights, our brains auto-update a list of tasks, to-dos, needs, and wants. Good…
Using Customer and Non-Customer Feedback to Deliver Value at Torchlight
“Innovate or die.” It’s one of many famous quotes attributed to management guru Peter Drucker. 3M, Apple, and many others serve as examples of innovation rescuing companies from the brink of extinction. But innovation shouldn’t just be a lifeline to a failing…
Designing The Future Of Dental Health For Overall Health at DentaQuest
“Innovate or die.” It’s one of many famous quotes attributed to management guru Peter Drucker. 3M, Apple, and many others serve as examples of innovation rescuing companies from the brink of extinction. But innovation shouldn’t just be a lifeline to a…
“Design Thinking is BS”, is BS
Natasha Jen thinks that Design Thinking is bullshit. At her 99U conference talk she makes a case for why traditional Design Thinking isn’t as useful as we’ve been lead to believe. Unfortunately, Jen’s case is pretty thin. Her talk title is clickbait and her…
The Importance Of Making Software Invisible Rather Than Memorable with Deanna Brown Aho
“Innovate or die.” It’s one of many famous quotes attributed to management guru Peter Drucker. 3M, Apple, and many others serve as examples of innovation rescuing companies from the brink of extinction. But innovation shouldn’t just be a lifeline to a failing…