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Fresh Ideas

Author: Richard Banfield

Origins of the Fresh Tilled Soil name

“So, Fresh Tilled Soil? Is that a landscaping company?” “You deliver mulch too?” “Interesting name, what’s that all about?” For over twelve years we’ve heard versions of these questions. Sometimes in jest, sometimes dead serious. That confusion is not something that will…

Your hiring strategy is getting in the way of your product success

Talent is Still the Game-changer Having spent the last 18 months working on a book about Product Leadership it has come as some surprise that a big problem facing product leaders is still hiring. I say still because I wrote about this…

Building a Product Roadmap

Note: Several parts of the following section on roadmapping was given color and clarity after conversations with the authors of another O’Reilly book called Product Roadmapping: How To Prioritize Your Opportunities, Align Your Teams, and Deliver The Most Value to Your Customers…

We’re Hiring a Senior Product Design Expert (UI Designer)

Do you scrutinize the details of every product or experience around you? Do you wonder who designed those things and see improvements you’d make? Do you love designing and creating innovative products? Does working with a team sound more interesting than working alone? Fresh…

Digital Design Leadership: Greg Hoy

Greg Hoy, CEO of Happy Cog, talks digital leadership and the hot topic of creating organic company culture. With offices in New York and Philadelphia, this is no easy task. However, Greg gives some incredibly valuable insights on how to create a sense of…

Digital Design Leadership: Greg Storey

From RC car racer in Alaska to barista to former CMO of Happy Cog, Greg Storey has truly done it all. In this interview, Greg talks about the importance of communication in the design world, as well as his rather unique path…