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Experimental tools for career design

Throughout Fresh Tilled Soil’s Apprentice in User Experience (AUX) program, each apprentice works with a mentor individually, checking in every week to present work for feedback or gain perspective on projects. In this post, Chief Product Strategist, Evan, and his apprentice mentee…

Managing Personas: The Persona Tool

Listening to and understanding customers is one of the most overlooked steps in the product design process. By creating personas for your target customers, you can synthesize feedback and behavior to help better address a specific customer’s needs. Creating personas isn’t a…

Persona series: living personas

Listening to and understanding customers is one of the most overlooked steps in the product design process. By creating personas for your target customers, you can synthesize feedback and behavior to help better address a specific customer’s needs. Creating personas isn’t a…