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Persona series: drinking our own champagne

Listening to and understanding customers is one of the most overlooked steps in the product design process. By creating personas for your target customers, you can synthesize feedback and behavior to help better address a specific customer’s needs. Creating personas isn’t a…

Picture It!

How design thinking and visually collaborating helps align teams Lately, we’ve been noticing an increasing shift in the number of design thinking activities we do with our clients that involve drawing or visually explaining concepts. From the incredible, hand-drawn RSA Animations, to…

The Gift of Being Present

I have a confession to make. Though I care deeply about my career, my colleagues, our clients, and their projects, I’m sometimes prone to getting distracted or trying to multitask to try and get more done. Many of us have read the…

Sirius XM – An Interface Re-Imagined

Our developer, Dave, loves Sirius XM satellite radio. Between the Alternative Rock, Classic Rock, Howard Stern and Classic Hip-Hop channels, he easily spends 40 hours a week on their streaming web app. Being around so many UI designers, he’s also become pretty…