Fresh Ideas

For many of us, navigating through a digital product is relatively straightforward once we’ve used it a few times. You have your utility navigation, a primary nav menu, sub-navigation if applicable, and the act of moving around the product by using its…

  In Part 1 of this two-part blog series, we defined user onboarding and described the 4 most common approaches. In this post, we describe the results of testing two of these approaches with two of our clients—we’ll call them Client A…

“User onboarding is the practice of making your product or service as easy as possible for new customers to get value from.” —Samuel Hulick of UserOnboard.com Why focus on onboarding? You never get a second chance to make a first impression is…

The trend toward product prototyping is fast becoming best practice for teams exploring and vetting new concepts. The team could be a startup with a potentially disruptive business model or an established enterprise investigating innovation opportunities or exploring a redesign, but we…

We’re often asked about our process of prototyping and testing designs for web applications and digital products. In this brief video, we outline a very basic overview of the process we use to design screens and create clickable prototypes using InVision. We…

Listening to and understanding customers is one of the most overlooked steps in the product design process. By creating personas for your target customers, you can synthesize feedback and behavior to help better address a specific customer’s needs. Creating personas isn’t a…