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Fresh Ideas

Author: Alex Fedorov

When to prototype a digital product

The trend toward product prototyping is fast becoming best practice for teams exploring and vetting new concepts. The team could be a startup with a potentially disruptive business model or an established enterprise investigating innovation opportunities or exploring a redesign, but we…

How we prototype

We’re often asked about our process of prototyping and testing designs for web applications and digital products. In this brief video, we outline a very basic overview of the process we use to design screens and create clickable prototypes using InVision. We…

The Gift of Being Present

I have a confession to make. Though I care deeply about my career, my colleagues, our clients, and their projects, I’m sometimes prone to getting distracted or trying to multitask to try and get more done. Many of us have read the…