Fresh Ideas

The trend toward product prototyping is fast becoming best practice for teams exploring and vetting new concepts. The team could be a startup with a potentially disruptive business model or an established enterprise investigating innovation opportunities or exploring a redesign, but we…

We’re often asked about our process of prototyping and testing designs for web applications and digital products. In this brief video, we outline a very basic overview of the process we use to design screens and create clickable prototypes using InVision. We…

Listening to and understanding customers is one of the most overlooked steps in the product design process. By creating personas for your target customers, you can synthesize feedback and behavior to help better address a specific customer’s needs. Creating personas isn’t a…

How design thinking and visually collaborating helps align teams Lately, we’ve been noticing an increasing shift in the number of design thinking activities we do with our clients that involve drawing or visually explaining concepts. From the incredible, hand-drawn RSA Animations, to…

I have a confession to make. Though I care deeply about my career, my colleagues, our clients, and their projects, I’m sometimes prone to getting distracted or trying to multitask to try and get more done. Many of us have read the…

Back in early October, we launched an improved version of our website with Responsive Web Design code to improve the interface and experience for visitors on mobile and tablet devices. After collecting about three months of analytics data, we thought we’d share…