Plant in windowsill

Digital design informed by human behavior


Our mission is to enable people to accomplish more in less time with powerful digital products. This means understanding human behavior as deeply as technology. So we’ll work closely with your team to keep the focus on your end user. Together, we’ll deliver actionable solutions (not just off-the-shelf ideas or advice), backed up by measurable results.

Bike leaning against steel doors
Jenna outdoors
Dave at a bar
Jayne reading to a dog?

Whatever your challenge — creating a custom web or mobile application, a new website, or something yet to be defined — the final product is always designed to unite people and technology to deliver results.

The Team

  • Close Richard Banfield bio

    As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

  • Close Alex Fedorov bio

    Alex is a strategic thinker with a gift for information architecture, known for his ability to wireframe complex workflows and multiple states of applications at the speed of light. He is passionate about clean, data-driven design.

  • Close Dan Allard bio

    Dan is a Senior Strategist as well as our New Business Director. He’s a self-starter and agile thinker, with an uncanny ability to quickly diagnose what needs to be done and communicate that to our clients and internal team members.

  • Close Mike Banfield bio

    Mike is the squeaky wheel that gets things done behind the scenes. A veteran at leading service businesses, he was previously GM at Rentokil Initial, the world’s largest service organization, where he oversaw growth and profitability of several divisions.

  • Close Michael Connors bio

    Michael has worked for over 20 years as a professional graphic designer and web designer, and brings a unique combination of design expertise and business knowledge to every project.

  • Close Michael Perrone bio

    Michael believes that an organization’s voice is only as powerful as the vehicle used to present it. His knack for messaging and content development and his meticulous attention to detail are the real value-adds for his clients.

  • Close Alex Sylvia bio

    Alex prides herself on producing clean, solid designs with smart, intuitive interfaces. She’s excited by the potential for design to enhance our daily lives, and her talent shines brightest when solving challenging business and design problems.

  • Close Geordie Kaytes bio

    An artist at heart, Geordie brings his infectious, enthusiastic spirit to every project. He specializes in product and service design and also brings a wealth of experience in new product launch strategy, market research, and process design.

  • Close Hamy Pham bio

    With a genuine fascination for people and storytelling which she attributes to her photography background, Hamy finds UX/UI design to be the perfect medium to merge her diverse background and skillset in order to make a large impact.

  • Close Dave Romero bio

    Dave specializes in MySQL and PHP development and has built dozens of web applications, ecommerce solutions, and custom content management systems. He’s known for his intense focus and brilliant problem solving.


  • Close Emily Powers bio

    Emily is the woman who gets things done, and done right. She’s a finance and operations enthusiast who takes pride in creating an environment where the team feels supported and free to create beautiful products.

  • Close Jonathan Barker bio

    Jonathan has spent time on both the internal and client-facing side of product engineering, delivering world-class experience design and stunning visuals for his clients.

  • Close Tim Lupo bio

    Tim has expertly managed over 40 projects with his fastidious attention to detail, inherent compassion, and unlimited energy. Tim holds an MBA in global business leadership and brings his entrepreneurial spirit to every project.

  • Close Jayne Hetherington bio

    Jayne is a lifelong runner and holds a graduate degree in visual and media arts. She believes that a deep understanding of the end user comes from a genuine relationship with each client, built on mutual trust and respect.

  • Close Kat Garcia bio

    Kat truly shines in design work that is heavy on research and collaboration. She enjoys diving in, getting her hands dirty, and researching every detail to create the most relevant and impactful design solution possible.

  • Close Jenna Bantjes bio

    Jenna is an artist with a thirst for knowledge. In addition to her design chops, honed at the Art Institute of Boston, Jenna is an accomplished developer dedicated to creating simple, semantic, and modular code.

  • Close Chris Tucker bio

    Boasting a true talent for creative problem solving, Chris is a natural project manager with a knack for designing efficient and flexible projects perfectly catered to each client.

  • Close Heath Umbach bio

    Heath is an avid cyclist and runner who brings athletic rigor to everything he touches. With over 15 years of experience building and marketing digital products, he has a deep passion for solving our clients’ greatest challenges.

  • Close Jill Starett bio

    Jill’s attention to detail, inquisitive nature, and impressive tabletop strategy skills bring an incredible force to every project. With experience at organizations large and small, cultivating digital, mobile and early stage product innovation, Jill relishes the opportunity to go after big ideas and work through complexity to discover the highest impact solution every time.

Fresh Ideas Blog

Read, watch, and listen to the latest from our team on the product management industry.

Recent Projects Work

See the results of our most recent engagements to build digital products and websites.